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    Privacy Policy

    Last updated: May 2, 2026

    1. Introduction

    Plan the Aisle ("we," "our," or "us"), operated by Vetter Ventures LLC, provides a wedding planning application (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website at plantheaisle.com and our mobile application.

    2. Information We Collect

    Personal Information

    • Name and email address (during account registration)
    • Wedding details (date, venue, partner names, guest lists)
    • Payment information (processed securely through PayPal — we do not store credit card numbers)
    • Photos and documents you upload
    • Device tokens for push notifications (mobile app only)

    Automatically Collected Information

    • Device type, operating system, and browser information
    • IP address and general location data
    • Usage analytics (pages visited, features used) via Google Analytics
    • Crash reports and performance data

    3. How We Use Your Information

    • Provide, maintain, and improve the Service
    • Process transactions and manage your subscription
    • Send push notifications, reminders, and planning alerts (with your consent)
    • Personalize your wedding planning experience
    • Respond to customer support inquiries
    • Send promotional communications (you can opt out at any time)
    • Detect, prevent, and address fraud or technical issues

    4. Third-Party Services

    We use the following third-party services that may collect or process data:

    • Cloud Infrastructure: Our backend database, authentication, and file storage are hosted on secure cloud infrastructure
    • PayPal: Payment processing for subscriptions
    • Google Analytics & Google Ads: Website and conversion tracking
    • Firebase Cloud Messaging (FCM): Push notification delivery for mobile apps
    • AI Services: AI-powered features (vow writing, vendor recommendations) use third-party AI models — your prompts are processed but not used for training

    5. Data Sharing

    We do not sell your personal information. We may share data in the following circumstances:

    • With your explicit consent (e.g., sharing wedding details with collaborators you invite)
    • With service providers who assist in operating our Service
    • To comply with legal obligations or respond to lawful requests
    • To protect the rights, safety, or property of Plan the Aisle or its users

    6. Data Retention

    We retain your personal data for as long as your account is active or as needed to provide the Service. You may request deletion of your account and associated data at any time by contacting us at support@plantheaisle.com. Upon deletion:

    • Your account, wedding data, uploaded files, and guest lists will be permanently removed
    • Anonymized analytics data may be retained
    • Data required by law may be retained as necessary

    7. Your Rights

    Depending on your location, you may have rights including:

    • Access: Request a copy of the data we hold about you
    • Correction: Request correction of inaccurate personal data
    • Deletion: Request deletion of your personal data
    • Portability: Request your data in a portable format
    • Opt-out: Unsubscribe from marketing communications at any time

    California Residents (CCPA): You have the right to know what personal information is collected, request deletion, and opt out of the sale of personal information. We do not sell personal information.

    EU/EEA Residents (GDPR): We process data based on consent, contractual necessity, or legitimate interests. You may withdraw consent at any time.

    8. Data Security

    We implement industry-standard security measures including encrypted data transmission (TLS/SSL), row-level security on all database tables, secure authentication with hashed passwords, and regular security reviews. However, no method of transmission over the Internet is 100% secure.

    9. Children's Privacy

    Our Service is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we discover that we have collected data from a child under 13, we will delete it promptly.

    10. Changes to This Policy

    We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of the Service after changes constitutes acceptance.

    11. Contact Us

    If you have questions about this Privacy Policy, please contact us:

    • Email: support@plantheaisle.com
    • Company: Vetter Ventures LLC
    • Website: plantheaisle.com