Venue Tour Checklist
A structured tour converts 50%+ to a hold; an unstructured one converts under 20%. Use this 28-point checklist on every tour. Open with their story, walk the property in the order their day unfolds, reveal price after they're emotionally invested, then close with a specific next step.
The template
WEDDING VENUE TOUR CHECKLIST BEFORE THE TOUR [ ] Confirm 24 hours ahead by text (not email) [ ] Re-read inquiry notes — name, date, guest count, story [ ] Style tour spaces (chairs out, lights on, no event debris) [ ] Print or open the price sheet — don't quote from memory [ ] Have a tablet ready to take a soft hold at tour end OPENING (5 MIN) [ ] Greet by first name, congratulate them [ ] Offer water/coffee [ ] Ask: "Tell me about how you met." [ ] Ask: "What does your dream wedding feel like?" [ ] Ask: "Have you toured other venues yet?" THE WALK (25 MIN) [ ] Start outside — arrival impression [ ] Ceremony space — paint the picture [ ] Cocktail hour space — mention sunset light if applicable [ ] Reception space — describe full setup with their guest count [ ] Bridal suite — let them linger [ ] Catering kitchen — quick walkthrough, mention vendor flexibility [ ] Parking and accessibility — proactively address [ ] Restrooms — proactively address THE TABLE (10 MIN) [ ] Sit down with price sheet [ ] Quote total honestly — never lowball then add fees [ ] Explain what's included vs add-on [ ] Address top 3 objections before they ask (parking, weather, alcohol) [ ] Ask: "On a scale of 1-10, how does this feel?" THE CLOSE (5 MIN) [ ] If 8+ — offer a 7-day soft hold (no payment) [ ] If 5-7 — ask: "What would make it a 9?" [ ] If under 5 — be gracious, offer referrals, end well [ ] Walk them to the car [ ] Send a personal thank-you text within 30 min
Placeholders like {{venue_name}} are meant to be replaced before sending.
Frequently asked
How long should a tour take?
45 minutes is the sweet spot. Under 30 feels rushed; over 60 loses momentum.
Should I email the price sheet before the tour?
Send a starting-from range, not a full breakdown. Full pricing lands better in person.
More venue templates
Wedding Venue Contract Template
A clear contract is the single biggest source of venue revenue protection. This template covers deposits, cancellation windows, force majeure, vendor insurance, and damage clauses — the same structure our paying venues use inside Plan The Aisle. Always have local counsel review before signing.
Wedding Venue Inquiry Response Email Template
Fast, consistent follow-up helps venues reduce the chance of qualified inquiries going cold. Use this template as your first auto-reply, then follow up personally within an hour.
Wedding Venue Pricing Sheet Template
A clean, one-page pricing sheet outperforms a 6-page brochure every time. Three tiers (good / better / best) anchor the middle option, which is what most couples choose. Customize numbers to your market.