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    Venue Tour Checklist

    A structured tour converts 50%+ to a hold; an unstructured one converts under 20%. Use this 28-point checklist on every tour. Open with their story, walk the property in the order their day unfolds, reveal price after they're emotionally invested, then close with a specific next step.

    The template

    WEDDING VENUE TOUR CHECKLIST
    
    BEFORE THE TOUR
      [ ] Confirm 24 hours ahead by text (not email)
      [ ] Re-read inquiry notes — name, date, guest count, story
      [ ] Style tour spaces (chairs out, lights on, no event debris)
      [ ] Print or open the price sheet — don't quote from memory
      [ ] Have a tablet ready to take a soft hold at tour end
    
    OPENING (5 MIN)
      [ ] Greet by first name, congratulate them
      [ ] Offer water/coffee
      [ ] Ask: "Tell me about how you met."
      [ ] Ask: "What does your dream wedding feel like?"
      [ ] Ask: "Have you toured other venues yet?"
    
    THE WALK (25 MIN)
      [ ] Start outside — arrival impression
      [ ] Ceremony space — paint the picture
      [ ] Cocktail hour space — mention sunset light if applicable
      [ ] Reception space — describe full setup with their guest count
      [ ] Bridal suite — let them linger
      [ ] Catering kitchen — quick walkthrough, mention vendor flexibility
      [ ] Parking and accessibility — proactively address
      [ ] Restrooms — proactively address
    
    THE TABLE (10 MIN)
      [ ] Sit down with price sheet
      [ ] Quote total honestly — never lowball then add fees
      [ ] Explain what's included vs add-on
      [ ] Address top 3 objections before they ask (parking, weather, alcohol)
      [ ] Ask: "On a scale of 1-10, how does this feel?"
    
    THE CLOSE (5 MIN)
      [ ] If 8+ — offer a 7-day soft hold (no payment)
      [ ] If 5-7 — ask: "What would make it a 9?"
      [ ] If under 5 — be gracious, offer referrals, end well
      [ ] Walk them to the car
      [ ] Send a personal thank-you text within 30 min
    

    Placeholders like {{venue_name}} are meant to be replaced before sending.

    Stop emailing PDFs

    Plan The Aisle sends contracts, replies, and pricing automatically from your venue defaults — with e-signatures, payment schedules, and audit trail.

    Frequently asked

    How long should a tour take?

    45 minutes is the sweet spot. Under 30 feels rushed; over 60 loses momentum.

    Should I email the price sheet before the tour?

    Send a starting-from range, not a full breakdown. Full pricing lands better in person.

    Want the complete Venue Operations Starter Pack?

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    • ✓Venue inquiry response template
    • ✓Venue tour checklist
    • ✓Pricing worksheet
    • ✓Event readiness checklist
    • ✓Couple information checklist
    • ✓Staff event-day checklist

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